The future is near when your new washing machine is able to see the level and consistency of dirt in your laundry, senses how full it is and how much water and detergent is needed for each individual load! The new Siemens iSensoric washing machine does exactly that with a whole network of inbuilt detection sensors.

Besides building the 3D packshot for the TVC, we also developed the design of the sensor-lasers and displayed the inner life of this technological miracle in several short x-ray web specials. Future, here we come!