The Rooster MediaMarkt / BIGFISH

According to the wishes of the director, Micky Sülzer, the detailed tracking shot into the crowing pick of the rooster had to be done in CG. That was the basis of a highly exciting project to allow us to model a full CG rooster from scratch.

We had to not only project the full CG rooster exactly to the real live shot rooster, but simultaneously animate and simulate every feather individually, as well as to invent a rooster uvula from scratch. You want to know, how we built such a complex asset? Check out our making of and stay tuned for more on: storzescherich

Mediamarkt is a German store chain for consumer electronics and Europe’s largest retailer in that segment.

ClientMediaMarktProductionBIGFISHDirectorMicky SülzerYear2017Work3D Modeling, 3D Animation, Simulation, Compositing