Give Something Back Mercedes-Benz / antoni Garage

A premium feel to an authentic experience.

Translating a very human experience into a surreal CGI camera movement. Finding and recreating those very details that would breathe life and realism into the finished look, to create something engaging, something palpable – these were just some of the conceptual challenges facing us in the recent spot we created for the Mercedes Benz “Give something back” campaign, dedicated to the original parts and services department of Mercedes-Benz.

To achieve the Antoni Garage Agency’s original goal of creating a product film that would also serve as a thrilling visual piece, we created a full CG one-shot camera movement through the intricate inner workings of a Mercedes-Benz car, pushing the limits of visual and audio design to achieve something truly immersive, making the most of the CG medium to highlight at once the premium nature of the car – and the genuine, relatable experience of caring for it.

For more information, stay tuned under: storzescherich

ClientMercedes-BenzAgencyantoni Garage ProductionStorz & EscherichCDChristopher Hoene / Christian KiesDirectorDaniel HolzwarthGradingJan SchöninghMusicThomas AppelYear2020WorkConception, Direction, 3D Animation, Compositing, Motiongraphics, Colorgrading