The ultimate driving experience BMW Group / Storz & Escherich

In our latest R&D project, we’ve been exploring on how to best combine a real environment with a full CG car. Whilst capturing the car and visualising each and single car part in a build, we were able to bring to life a technically complex product in action.

We’ve experimented with different workflows, processes and techniques to build a highly efficient pipeline for these kinds of complex visualisations.

ClientBMW GroupProductionStorz & EscherichWork3D Animation, 3D Modeling, Colorgrading, Compositing, Editing, Keying, Particles, Postproduction, Research & Development, Rotoscoping, Shooting, Sounddesign, Tracking