AI Alpaka Development Integrated with Traditional VFX Workflows.

For Vodafone’s latest commercial campaign, we pioneered a hybrid production pipeline that blends live-action studio shooting with AI-generated character development and classic VFX compositing workflows.

The final scene of the spot is a fully developed AI Alpaka — an artificial intelligence-driven digital creature, seamlessly composited into real footage captured with professional talent on a controlled studio set. Our team used classic VFX and AI Tools to create an emotionally expressive and lifelike character for moving images and high-res print.

The AI Alpaka was generated through a custom-trained model, designed to adapt dynamically to real-world lighting, camera movement, and actor interaction. This made it possible to integrate the AI character naturally into each shot without disrupting the realism of the scene.

This project showcases the future of AI in visual effects: not as a replacement, but as an enhancement to traditional VFX production. By merging real-time AI-generated assets with high-quality live-action plates, we achieved a level of creative flexibility, speed, and visual quality that was previously difficult to scale.

This campaign exemplifies how AI-driven creature development, when combined with real cinematography and VFX artistry, can elevate brand storytelling to new heights.

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