For a massive billboard in Hangzhou, we developed a 3D out-of-home projection for Porsche China in collaboration with Grabarz & Partner and Saatchi & Saatchi Shanghai. The concept ensuring that the design quality remained impeccable by focusing solely on the two protagonists: the vehicles themselves. The installation incorporated a Möbius-inspired effect, a nod to the timeless and infinite elegance of Porsche’s design language. This detail further emphasized the harmonious and enduring aesthetic of the projection, making it a standout display in one of China’s most vibrant urban settings.

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