With their new ad campaign in 2012, Coop has introduced Switzerland
with a new expression: „tsch tsch“.

Say this to a swiss person, along with a specific movement of your hand and they will know exactly what you want: ……… a BBQ! Now, it‘s guaranteed you will be welcomed warmly into their midst for the next BBQ feast!

In the meantime, the „tsch tsch“-message has spread far beyond the borders of Switzerland. For the 2013 season, we designed and animated Coop‘s latest fan,
who has come a long way to „tsch tsch.“