BMW – The 1 BMW / Hochkant Film

For the international launch of the second generation BMW 1, we created a Rooster complete from the claws up – character design, modelling, plumage, groom, shading & animation – and because that wasn’t nearly fun enough, we put him on a skateboard and sent him on a joy ride through the city with the new car.

In addition to classical post-production such as editing, grading, some split-screen composition and retouches, we had the opportunity to animate, render and integrate our CG Rooster into live action plates shot on location in South Africa.

ClientBMWAgencyJung v. Matt / ElbeProductionHochkant FilmPostproductionStorz & EscherichDirectorSpecter BerlinEditDavid GesslbauerGradingJan SchöninghWorkPostproduction, Character Design, Colorgrading, Compositing, 3D Animation, 3D Modeling, Motiongraphics, Tracking