„My Way“ is a truly wonderful (special) 360°-campaign, launched by Techniker Krankenkasse, one of the leading health insurers in Germany. In four testimonials, people tell their authentic and highly encouraging stories about the path they took, after a life changing event turned their plans upside down. These documentary-style clips bear huge visual and emotional impact, directed with great intuition by Grimme-Award winner Florian Meimberg. YouTube-Star LeFloid’s personal story generated several hundred-thousand klicks within the first few days of the campaign. The motto: „Walking your way together“.

The campaign consists of tv- and cinema spots, print ads and POS materials, but focusses mainly on the digital world, interconnecting youtube-channels, landingpages and stretching further into all social networks. The whole conceptualization was done by fischerAppelt while Jule Behrens of Rabbicorn Films was responsible for the production. Storz & Escherich did the entire post-production, including on-set consulting, editing, colour grading and VFX production for this complex and highly rewarding project.