Mercedes did not just launch its new exterior A-Class car design, but also its completely new interior features such as the MBUX (an AR navigation system) and the wide-screen with a full touch interface.

The release of the new A-Class with Mercedes Me was guided by the high-end medial support of various forms of content displays.

Over the period of four months we created the media package consisting of one TVC, a design film and numerous snippets and teasers – all led by the creative team of antoni.

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